How Many Memberships Is Optimal?
This year Whisky Run decided to completed rethink and revamp their entire Golf Membership offerings!
In the past they had 4 Major categories, Senior, Adult, Student and Junior with multiple options under each pillar. They had all types of different options for the Golfers to choose from. Days of the week to times of the day were options they had to choose from.
Being able to easily make a decision on which Membership best suits that particular Golfer was nearly impossible!
The solution was simple, keep it simple! Now Whisky Run just has 1 option for each category and the results are tremendous!
After taking the plunge to revamp their Membership for this upcoming 2021 season Whisky Run decided to start offering these new Memberships for purchase!
They increased their revenues by over 209% year over year. Their past members jumped at the opportunity to have a simple, all in membership for the coming season. New members felt at ease selecting their membership!
If your course offers memberships like Whisky Run did this past season and you would like to increase your membership numbers remember less is more!
Making these type of changes never is easy, you think you will loose members due to the fact that you are reducing the options for them to select.
Nothing could be further from the truth!
Wouldn't it be nice to have your Golf Membership items be sold all under one platform? With Birrdi and Square that is reality! Never again do you have to connect 3rd party stores to your golf software!
Are you currently just selling your memberships at your course? Think of how much easier it would be if you could sell all your memberships online while you sleep! That is now possible.